Comverse and Movistar Personalize Ringback Tones in Colombia


BFP Magazine



  • Pioneering telecommunications

    Comverse and Movistar Personalize Ringback Tones in Colombia

    Tuesday, October 23, 2007

    WAKEFIELD, Mass.,(BUSINESS WIRE) -- Comverse, a subsidiary of Comverse Technology, Inc. and the world's leading supplier of software and systems enabling network-based multimedia enhanced communication and billing services, today announced that Movistar, Colombia's second-largest mobile operator with more than 7.5 million subscribers, and part of the Telefonica Moviles group, has launched Comverse Fun Dial(TM) Ringback Tone service. The service differentiates Movistar by enabling its users to personalize the system tones that their callers hear before the phone is answered with music and other fun content.

    "There is no reason why the many millions of users in our country should all have to hear exactly the same "ring, ring" sound every time they make a call," said Esperanza Velandia, Product Development and Strategy Director for Movistar Colombia. "People like fun, music, variety and self-expression in all aspects of their lives, including their phone service. Our becoming the first and only operator in the country to launch Fun Dial Ringback Tones sends a clear message to everyone that Movistar cares about providing choice and makes every effort to create the very best and most enjoyable user experience possible. The overwhelmingly positive user response to Ringback Tones almost from the very moment of launch is clear proof to us that we are very much on the mark."

    Comverse's Fun Dial Ringback Tones' rich feature set includes an attractive and intuitive user interface that encourages exploration of content. Users can select different content for different callers in order to treat each caller or group of callers differently. In this way, a user can, for example, impress a particular caller with impeccable classical taste and at the same time jolt other friends with a blast from the latest heavy-metal release. Content can also change automatically for different days of the week (e.g. weekends), for special occasions (such as birthdays) and for holidays.

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