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PricePanda continues Expansion in South America

Argentina and Colombia follow PricePanda´s successful launch in Mexico

 By BFP Staff  Wednesday, February 5, 2014

By: Ruth Rottwitt
Buenos Aires / Bogotá, 5th of February 2014 – PricePanda (http://www.pricepanda.com), the rising price comparison website in Mexico and in South East Asia now continues its global expansion in South America. Next countries on the list: Argentina and Colombia. The rise of South America´s e-commerce market, fuelled by an emerging middle class provides a great opportunity for PricePanda to launch its service in further South American countries.

Christian Schiller, CEO at PricePanda about the expansion into Argentina and Colombia: “When PricePanda entered the South American market three month ago in Mexico we only had one goal: to re-structure today’s shopping information overload, to create transparency and to be a helpful guide through the jungle of different price offers from diverse e-commerce stores in Latin America. At the same time, our platform also empowers e-commerce businesses, as we help them to convert their offerings into sales. Given the growing affluent middle classes and the promising macro-economic outlook of Argentina and Colombia in the upcoming months and years in the digital realm, the expansion into these countries is a logical step in our strategy for Latin America.”

Latin America´s prospect in the field of e-commerce is indeed very promising. By 2017 the South American market is expected to climb up from the fifth place of worldwide B2C e-commerce sales in 2012 up to the fourth place – passing Central and Eastern Europe in terms of market shares. One of the key drivers of the increase in e-commerce participation is the growing acceptance and use of e-commerce. Especially in Colombia the increasing trust of customers in matters of online payment methods underpins future e-commerce market trends. On the other hand Argentina already has the highest online shopper penetration on internet users in the region which are expected to account half of Latin America´s Internet users by the end of 2016. Both countries look set to become South America´s e-commerce stars.

About PricePanda
PricePanda (http://www.pricepanda.com) was founded in 2012 by Christian Schiller and Louis Iskandar and is currently available in Thailand, Mexico, Malaysia, Philippines, Indonesia and Singapore. Next to detailed reviews about consumer electronics including mobile phones, software, TV, audio kits and many more, PricePanda regularly updates their website so that customers can compare the latest electronic gadgets. Furthermore, PricePanda is available on the go for all iOS and Android devices.

For more information, please visit: http://www.pricepanda.com
Ruth Rottwitt Public Relations
Rocket Internet GmbH |  Johannisstraße 20 |  10117 Berlin |  Deutschland
fax: +49 30 / 3001318-99 |  Skype: Ruth Rottwitt
mail: .(JavaScript must be enabled to view this email address)  http://www.rocket-internet.de

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