Korean Brands Enjoy Warm Welcome in S.America
By Admin Wednesday, December 2, 2009Korean brands are taking off in South America, where Korea has come to symbolize “cutting-edge technology” and “new culture” among consumers.
In the past, large Korean companies such as Samsung and LG Electronics were sometimes mistaken as Japanese firms in South America since they did not actively promote their national identity. According to a recent study, Korea now ranks 10th in terms of national attractiveness in Chile, 11th in Mexico and 13th in Colombia.
“In some South American countries Korea is still considered less attractive than China and Japan, but it has overtaken Britain and France in a short period,” said Prof. Rhee Sung-hyong of Seoul National University’s Institute of Latin American Studies. “Korea is now seen as attractive as the U.S."… more
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