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“Dirty, Difficult, And Dangerous”: Why Millennials Won’t Work In Oil
Posted by BFP Staff on Jul 21, 2017 at 11:10 AM
Millennials continue to have the most negative opinion toward the oil industry compared to all other industries.
By Tsvetana Paraskova for Oilprice.com
Like many industries today, the oil industry is trying to sell its many job opportunities to the fastest growing portion of the global workforce: Millennials. But unlike any other industry, oil and gas is facing more challenges in persuading the environmentally-conscious Millennials that oil is “cool”.
During the Super Bowl earlier this year, the American Petroleum Institute (API) launched an ad geared toward Millennials, who now make up the largest generation in the U.S. labor force.
“This ain’t your daddy’s oil”, the ad says, in what API described as “a modern look at how oil is integrated into products consumers use now and in the future supported by bold visuals.”
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